Research On Clothing Stores Lighting System Based On Visual System And Visual Psychology Theory

With the development of technology and the improvement of cultural and material life, consumers need not only satisfied features of the product, but also the pleasure of comfortable, elegant and pleasant shopping environment. Through the process of shopping and a better shopping environment, consumers have been gradually demanding more on better physical and mental experiences. This new demand mainly reflected in the shopping environment that whether the lighting environment could meet the consumers on the visual demand. Therefore, it requires designers to consider more on the visual impact to the consumers when designing the lighting environment.Lighting design is playing a more and more important role today to the modern commercial spaces. Whether the lighting design is reasonable or not directly and indirectly affects the overall effect on space and consumers' visual and psychological feelings. This article is aiming on seeking a practical, economic, comfortable lighting design method. It based on visual psychological and visual system as theoretical study and takes lighting system in stores as the case. It discussed the purpose of commercial lighting, impact on illumination to the visual environment, impact on color to the visual psychology, and establish the model for users requirement.Through the study of the lighting designing methods and processes, the following three steps on the lighting design are being referred. First of all, to summarize the lighting system features. Secondly, to establish the model for users through marketing research and analysis. Combining the visual psychology theory and the related factors of lighting design and analyzing the results from the research to investigate the different features of users could provide the basis for the future lighting designing methods. Finally, to evaluate and verify the lighting design being addressed. This lighting design method which based on visual system and visual psychology theory can solve the existing problems in the future and also provide a reasonable and humane method for the future lighting design.