| As carrier of transport function, the emergence and development of Subway is the necessary request of mankind material civilization and spiritual civilization development. As handy traffic and strong spreading of subway station, systematic, standarded and optimal Guiding Sign System is necessary to recognize traffic sign recognition fastly, safely and correctly. Subway guiding sign system is information system, which guide people's activity in urban underground public place. The system needs to have a system visual image, give full play to the effectiveness of transport facilities, and give a more clear understanding. At present, from the development of Guiding Sign System for subway station in china, there are still some issues to be further improved.In this paper, the subway system design-oriented art form of the main line of conduct in-depth studies and to explore, from the artistic point of view of the subway logo design-oriented analysis and design combined with modern concepts of the overall operation, and explore the information-oriented logo design study of Visual Communication . The fourth chapter in the papers from the art form of text, color, graphics, location settings, the proportion of scale, body shape, materials, lighting, etc. to conduct in-depth analysis of the elements, and ultimately to achieve the effect of user-friendly features and a high degree of unity. This paper presents the subway in the basic arts-oriented logo design patterns can be integrated into the development of the personality, the humanistic spirit, emotion and other factors,and in the final chapter on the arts-oriented logo to explore new forms of research, so that the subway was boring personality logo design to give the arts and cultural atmosphere, highlighted the design of the subway -oriented personality, reflect the humanistic spirit and visual landscape, reaching with the artistic, humanistic , geographical characteristics of the city's reunification.In this paper, research methods, the main empirical analysis and verification using a combination of summary, the part of domestic and foreign-oriented city subway systems analysis, research, and in the course of the study will be used as a study of the arts-oriented form of logo design, as well as internal theoretical basis for external relations. The use of arts, psychologys, environmental studies, such as the principle form of art-oriented elements to explore, conduct research as a methodology based on research and research carried out on the overall grasp.Subway guiding sign system design research is more involved in what shape the environment, scientific and systematic design is the basis of guiding sign, and the precondition of convey information correctly, while artistic quality is perfection performance that sign visual convey the functional. From the research of subway Guiding Sign System design, reflect the aesthetic standards, fun-oriented and state of mind, perspective of the degree of civilization of a city. subway guiding sign system is a unique landscape. |