| Under the circumstances of the rapid - developing reform in various walks of life in China, posts and telecommunications hospitals throughout the whole country are facing double pressures coming from the further enforcement of the major - subsidiary business separation policy and the medical system reform of enterprises. The hospitals'ownership structure and scale as well as the thoughts of the managers and staffs should adapt to the reform development. Therefore, it plays an important theoretical and practical role in the existence and development of the hospitals to study the market position of the posts and telecommunications hospitals in the whole country and to study the inner competitions as quickly as possible.Recent years, enterprise hospitals, as the target of reform, are put in the forward position. Even though the reform brings hospitals good opportunities for development, it also affects the existing stability of enterprise hospitals to some extents. How to solve the contradictions between reform and development and lessen big shock and big conflict brought by reform to enterprise hospitals is the initial question that must be considered by the leaders of enterprise hospitals. We think, at present and in the future, the hospital should pay close attention to several factors such as inner reform, development, management, human resource and market, etc. to do work well no matter at present system or as one of local members in the future or as a joint - stock hospital. First of all, bad habits for years should be eliminated, service theory should be innovated, new idea and new concept should be introduced in order to keep and promote lasting and rapid development of the hospitals.The paper is divided into three parts:The paper discusses the concept and characteristic of the location and man-agement of the posts and telecommunications hospitals in the whole country from policy articles to theories on the deeply understanding of the spirit of article no. 859 on Implementation Measures for Major - Subsidiary Business Separation Subsidiary Business System Reform Laid - outs Shift and Arrangement of Big Medium State - Owned Enterprises printed and distributed by National Economic and Trade Ministry and other eight bureaus. The paper also studies the existing form, the basic reason for development and the restricting factor of the current posts and telecommunications hospitals throughout the country.The paper sets Liaoning Posts and Telecommunications Hospital as an example to analyze and explain the misunderstandings in the hospitals' existence environment and development goal deeply through detailed analysis of the inner and outer environment.The paper discusses the future location direction and management goal of the posts and communications hospitals in the country from the above theoretical and practical points of view. In order to adapt to current and future medical competition market, the management view, business idea, service consciousness, competition strategy, medical market operation, management model and system, personnel management and quality management must be innovated.At present, the posts and communications hospitals throughout the country are facing new opportunities and challenges and they are hoping to exist, develop and grow in the fierce market competition. This is the positive aspect. But if lack of knowledge to the broad, complicated and changeable market, without full understanding of ones own existing ability, instead of asking for big and full enterprise blindly, an over - staffed enterprise will be inevitable formed. The pluralistic defects such as waste of sources, shortage of funds, economic inefficiency , market shrink and personnel lost will be brought. Therefore it is necessary to analyze ones own existence and competition ability on the object and science aspect so as to make best use of the advantages and bypass the disadvantages to find a good position in the narrow space, to survive and win in the competition. |