Research On The Real-life Scenery Performance In Consumer Culture

As a kind of new artistic style, the Real-life Scenery Performance which combines artistic innovation with Business has made a certain scale and influence on the art consumer market. Currently, a great number of the Real-life Scenery Performances appear in the country, and tourist attractions prepare for the Performance actively around the country to pull tourist consumption and improve area visibility. This thesis researches on the Real-life Scenery Performance in the perspective of art consumer culture. Taking the consumer culture in consideration, it tries to find out the reason for the rise of Real-life Scenery Performance and its characteristics of aesthetics, consumption and commercial operation. The author attempts to explain the relationship of the Performance, the contemporary people's psychology and consumer culture to find the law in its operation and discover the problems in the performance in order to seek the ways to solve the problems to achieve economic and cultural benefits. Being a kind of cultural and creative industry, economic benefits is the fundament of the Real-life Scenery Performance. To achieve good economic benefits, we must obey dual rules---market rules and rules of the development of art itself. When produce the art products, consumers'psychological needs should be considered and appropriate ways should be taken in the market. Only taking both commerciality and artistic quality into consideration, the art products could be accepted by markets.The paper includes four parts:The first chapter explains some relevant concepts and analyzes the content of the consumer culture, the close relationship between art and consumer culture, and that between Real-life Scenery Performance and consumer culture.The second chapter defines the concept of the Real-life Scenery Performance, and analyzes how the Real-life Scenery Performance comes into being. In this chapter, the author also gives us the present situation of the Real-life Scenery Performance and the reason for the rise of the performance.The third chapter analyzes the aesthetics, consumption and operation characteristics of the performance in the perspective of consumer culture.The forth chapter discusses the problems and the countermeasures against those problems. The problems mainly derive from the performance's over rely on the modern audio-visual technology, too much emphasis on form and sensual stimulation. The Real-life Scenery Performance would achieve sustainable development by increasing the audiences'aesthetic level, improving the artists'humanistic qualities and balancing the artistic and commercial development.