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The Research On The Social Benefits And The Influence Factors Evaluation Of The Real-life Scenery Stage In Scenic Spots

Posted on:2013-09-16Degree:MasterType:Thesis
Country:ChinaCandidate:D H ShenFull Text:PDF
GTID:2255330401451182Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
In recent years, along with the successful launch “impression Liu San jie”,thereal-life scenery stage is springing up in the well-known scenic spots.In the drive ofeconomic benefit, many scenic spots blindly clone the pre-existing large real-lifescenery stage. It results in the waste of a large number of manpower, financial andmaterial resources and does bad to the sustainable development of real-life scenerystage. Therefore, from the scenic spots, tourist and community perspective, usingscientific methods and constructing a scientific assessment model to evaluate thesocial benefits of real-life scenery stage is very important.There are6chapters in this article. The first chapter is the introduction. Thesecond chapter is about concept and theory. The concepts include TourismPerforming Art, the real-life scenery stage and tourism social benefits. the mainlytheories are on the sustainable development theory, social theory, cultural tourismcircle theory.The third chapter summarizes the real-life scenery stage’s6characteristics mainly from the performance scale, performance venues, performingform, actor and so on. In addition, the third chapter elaborates the real-life scenerystage’s economic, cultural and social value. The fourth chapter, based on the conceptreal-life scenery stage’s social benefit, evaluation objectives, characteristics, indexselection principles and theoretical basis, adopts expert evaluation method to identifythe main evaluation indicators of indicators system and the main factors of basisfactors system, then uses AHP to determine the proportion of each indicators andbasic factors. At last, adopting the fuzzy comprehensive analysis method to constructevaluation model. In the fifth chapter, taking “Tian men Fox” for example, using theevaluation model to do empirical research, find out the real-life scenery stage’s socialbenefits is “better” and the main factor’s comprehensive effect is “very good”. In thesingle factor’s impact analysis, the stage effect, the skill of actors, the government’sapproval rate get the tourist’s good reviews. But the form of actors, the performancelocation and the residents quality standard should be further improved. Based on thesingle factor’s impact analysis, the sixth chapter puts forward some countermeasures.By improving system, strengthening the propaganda, establishing organization,encouraging residents to start their own businesses to raise the residents’ participationrate. By establishing tourism service skills training institutions, initiating newtraining model, Implementing the Award&Punishment policy to promoting theresidents quality standard. By adopting unified road markings, making moreinvestment in infrastructure, increasing the number of public buses and taxis toimprove the traffic condition.
Keywords/Search Tags:The real-life scenery stage, Social benefit, Tian men Fox, Evaluation
PDF Full Text Request
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