Tne Language And Culture Analysis Of Chinese Old And Famous Brand Names;tne Language And Culture Analysis Of Chinese Old And Famous Brand Names

This article surveys and statistics of the 434 Department of Commerce Publication of the Chinese Old and Famous Brand Name, through the old and famous brand names from the national language forms and national history and culture of two aspects of that old Chinese brand name with distinct Chinese traditional culture and strong culture. Old and famous brand name in the surface showed a linguistic phenomenon, but a deeper level, the old and famous brand name not only conveys the long-established economic information, but also loaded with social and psychological characteristics and rich social history and culture. Cultural factors in the trademark name occupies a very important position, it is directly related to the product's reputation and competitiveness. Generally speaking, culture refers to mark history, literature, art, music, sports, science and cultural context of words, graphics or combinations of the trademark. As the culture to the concept of multiple interpretations, so we are talking about culture, refers specifically to create the spiritual wealth of mankind combined. Humanitarian Implications of the trademark is not necessarily a lack of appeal and the appeal of their products difficult to be accepted. Generally well-known trademarks, are good at absorbing and using the positive elements of national history and culture to create a strong cultural atmosphere and enhance the cultural content of goods in order to win people's favor, encourage people to buy the products. Chinese long history and cultural heritage is extremely rich and unique features, which are named for the old and famous trade marks offers a rich cultural nutrition.Later on the Chinese Old and Famous Brand Names and modern and foreign trademark name trademark name for a detailed comparison. A trademark is a product of the commodity economy, the darling of market competition. Since the reform and opening up of China, trademarks are the cause of great development. According to the National Industry and Commerce Trademark Office statistics, the end of 1995, China has reached 538,725 valid registered trademarks, more than 10 years ago, an increase of 10 times, the top 10 largest in the world, the world's trademark power. Enterprise strategy and tactics in the use of trademarks have also made great progress, "cultural trade mark" quietly rising, is a very good explanation. The phenomenon of long-established trademark in China is particularly embodied.Finally on the protection of the feasibility of Chinese Old and Famous Trademark approach suggested. According to a survey of China Brand Research Institute, the national early days of old established about 16 000 enterprises involved in food, medicine, food, retail, tobacco, clothing and other industries. However, due to various reasons, the long-established business poorly, going bankrupt. Since 1990, assessed by the state department in charge of Chinese business honored only 1600, only about the early days 10% of the total number of long-established. Now , even if more than 1600 old and famous Chinese enterprises, the majority of operating a crisis, of which 70﹪of the business very difficult, barely 20﹪,only 10﹪of the boom to protect the long-established tasks imminent.