Language And Culture Research On Car Brand Names

With the increasingly close economic ties society,people's brand awareness rising.The brand name as a brand is the most direct,the most basic external forms,more and more get people's attention.And automobile industry as an independent and huge system,its rich variety,quantity,brand name,through the study of its brand name,not only helps us to simple classification of car brand,can deepen our language understanding of automobile brand names,so as to promote the development of better brand in automobile industry.Based on the collected to classify the car brand name respectively from domestic cars and imported cars,joint venture car analyses in detail three types,the automobile brand name is summarized in the exhibit the characteristics of the language and culture.First,in the aspect of language using the method of structure analysis and quantitative analysis of phonetics,grammar,semantics,rhetoric four aspects are analyzed,including in phonetics and grammar of two parts,and adopt the method of comparative analysis,respectively,for a more detailed comparison and analysis.Second,in the aspect of culture is mainly from two aspects of indigenous culture and foreign culture of automobile brand names,this paper summarizes the cultural characteristics of automobile brand names are shown,and puts forward the existing problems and Suggestions for improvement.