Analysis On The Development Strategy Of Chinese Product In Comic & Animation

Today, there is no body can deny about Comic&Animation Industry plays a very important role in the entomic development. Our government gives a great concern about our Comic&Animation Industry since the new century. The stage of new development is beginning in our Comic&Animation Industry. Although the businesses of Comic&Animation in china grow very fast, so many Comic&Animation companies still have some difficult questions which must be solved. in the aboard market, fierce competition be the heartiest situation to the Chinese Comic&Animation company; in the local market, the Process of commercialization about Chinese Comic&Animation company is not very Smoothly. There are so many local companies lay on the subsidies from government, Lack of market awareness and Long-term strategic. Nowadays, the kind of local Comic&Animation product is so little. The development of Comic&Animation product depends the development of Comic&Animation Company, even whole Chinese Comic&Animation Industry.How to choose the right products development strategy is the hardest question to every Comic&Animation Company and the whole industry. For the development of product relate to the development of Chinese Comic&Animation, the paper will focus on product development and do a deeply study. Hoping this analysis can help our Comic&Animation Company finding a right way on the products development.The analysis used PEST and SWOT to learn the macro environment and micro environment that the situation of our Comic&Animation products. To these two meshed, we can understand the market situation well. According to the four periods of products development:the period of create role and the story, the period of marketing decisions, the period of produce, the period of marketing, found four difficulties of local product:the product of creativity is not enough, the target audience is limited, the produce is undeveloped and the relation of brand is lacked. In the end, study to the advanced case of aboard, the paper gives the solution of question which exists in our product development strategies.Firstly, the major creative point of the paper stands on the aspect of Comic&Animation product develop, different from the analysis of Comic&Animation industrial development. Secondly, rethink our anime development and use kinds of Management, marketing research methods to analyze the real question. At last, according to the product development process and find the problem and solve the problem. In this part, the lack of interaction between the Comic&Animation two brands is reflected the new ideas of the paper. Pointed out that Comic&Animation product development should be formed Integration but not single strategy. Only Integration strategy can help the Comic&Animation product develop in the capital, business and market. And create "undead" Comic&Animation product.