The Study On The Context Of English Business Recall Statement From Perspective Of Relevance Theory

Both illuminated by and based on the relevance theory of Sperber and Wilson, this thesis aims to analyze and elucidate the ostensive-inference process of typical English recall statements as well as the contextual effects of its writing strategies via both quantitative and qualitative analysis.This thesis first addresses recall statements as a kind of ostensive- inferential communication, classifies the strategies adopted, and then analyzes contextual effect of each writing strategy. Five strategies of English recall statement are analyzed:Denial, Evasion of Responsibility, Reducing Offensiveness of Event, Corrective Action, and Mortification. Finally, this thesis enunciates the selection of the recall statement context by Coca Cola as a case study.The findings in the study not only can be applied to practical business English writing, but also contribute to the teaching of Business English Reading.