Sociolinguistic Analysis On Mobile Advertising Slogans

With the rapid development of market economy, advertisement gradually filled with in all areas of social life. As a barometer of the market economy, the advertising can reflect the development of economy and society to some extent. On the other hand, economic and social development will also affect the product advertising strategy. Advertising language is an important part of advertising strategy, furthermore, economic and social development will inevitably affect it. As a new mobile advertising, its development has special effects and function on social development. Therefore, we can bring it into the field of sociolinguistics.At present the paper which can research on mobile advertising is much few. This thesis researches from the linguistic angle. Firstly, this paper analyzes the type of mobile advertising slogans; Secondly, on the basis of the classification, this paper analyzes the structure, sentence category and figures of speech from grammar and rhetoric angle; Again, this paper mainly analyze the relations between the mobile advertising slogans and the social factors such as the economy, social psychology and culture;Finally, this paper relates and analyzes some problems which exist in the collected mobile advertising slogans and discusses its causes and then puts forward relevant solutions. We hope that this paper can provide some values to its future research.