Promotion And Updating Of Traditions In The Modernization Drive

Boasting such perks as convenient operation, real-time interaction and succinct language, microblogs have been springing up over recent years and have become a hot trend of the Internet era with a large user base. As it were, microblog application has been posing a more and more profound influence on people's way of speaking and communication.This paper deals with those microblog-prevailing pop catchphrases that are relatively better received and more influential. Although originated from the Internet, the catchphrases feature wording similar to traditional verbal communication. With a fixed performance mode, this distinctive folk wording is deemed closely related to people's real life. Starting with the big hit of microblogs, this paper discusses why microblogs could make such a hit in a short time and how they act on people's life and thereby affect information conveying and communication. Then the paper explores how microblog-prevailing pop catchphrases promote and update folk traditions and what role they are playing in people's life.Based on the issues to be studied, this paper could be divided into four parts. At the beginning is Introduction, which gives a brief introduction to the background, purpose and significance of this research, as well as an overview of relevant academic literatures. Then it comes to Chapterâ… , which sketches out development of microblogs at home and abroad with a view to more clearly presenting their characteristics and reasons for their popularity while focusing on analysis of characteristics of pop catchphrases prevailing in microblogs. Then Chapterâ…¡andâ…¢elaborate the influence of catchphrases on people's life from static and dynamic dimensions respectively. Amongst, Chapterâ…¡centers on static catchphrase texts and explores catchphrases'derivation and meaning conversion to demonstrate their folklore significance by introducing Mikhail Bakhtin's Carnivalesque theory. And Chapterâ…¢focuses on dynamic communication process and studies the fact that wording in microblogs builds a performance framework to help people conduct impression management, satisfy their needs of self-actualization and maintain relationships.