Mind And Visual Communication

Advertising is a set of artistic and utilitarian as one of the paid, has the responsibility of the transmission of information activities. Advertising works in the graphics and text as the same works of art should be compensated audible, visual, readable. A successful advertising works must be graphics, pictures and text orchestrated a masterpiece of clever use of, so that the whole lot of advertising to reach a perfect harmony and unity.Advertising Art in the social and cultural development and the popularity of computer information technology under the influence of the emergence of new trends, advertising is no longer a simple commodity information delivery, but also embodies the contemporary socio-cultural and aesthetic values, as an advertising graphics are also important elements To adapt to this change to meet new needs and make a new attempt. In this article, copy of sign language and the meanings of thinking, symbolic language in the performance of the meanings of advertising copy to conduct a serious study, and the characteristics of various types of implication graph analysis, combining advertising themes, advertising audience characteristics and advertising Creative graphic design print advertising point of view. In the course of the study used a design school, advertising, aesthetics of the related theories, combined with case studies, and the perspective of development prospects advertising sign language works of the Chinese case and the relationship between the mutual converted into an inevitable . Excellent advertising works possess philosophical, romantic sex, humor, writers with the sign language and ultimately achieving the perfect harmony and unity.