Interaction Of Media-visual Communication Design And New Media Advertising Integration Inquiry

Since the 1990 s,with the widespread use of computer technology,network information technology and multimedia technology,science and technology profoundly change people's perception of visual communication habits,and fundamentally change the visual communication design.A special propagation of new technology as the next condition occurs,the new media advertising on the one hand the integration of new media technology trends,while traditional media advertising propagation characteristics,better dissemination of information content to reach the diversity of interaction and real-time,visual communication design has gradually become one of the most important performance platform.In this paper,literature research,induction,case analysis.Early collected on the comprehensive study of literature,analysis of new media advertising phenomenon in visual communication design,visual communication design to explore the concept of development and change in the evolution of the media,find the root of the integration between the two freely through the Interactive Development.As design researchers and creators should have a keen insight into the times,pay attention to this technical change in the field of design,by exploring the design method which adapts better to achieve visual communication design in the use of new media advertising.