Chinese Film Marketing Cit

This topic in Hollywood genre analysis of the marketing strategy as a breakthrough, through comparing China New Year Movies marketing strategies, comparative research between American and Chinese movie marketing theory and practice, and thus concludes with Chinese characteristics film marketing model.Throughout, our country film marketing "modernization" of just beginning. Now collect about Chinese film marketing material is multifarious, twittering, no form a kind of suitable for Chinese film can draw lessons from the development of the general pattern. Therefore this paper try through the contrast analysis Hollywood genre marketing strategy and domestic New Year Movies marketing model, summarizes the China charactor of homemade movies, this marketing is the way from movies market positioning and target started talking about Hollywood genre, post-mortem movie marketing model and lists filmmaking each link marketing strategy, contrast the Chinese film market marketing the status quo. Pointed out that the Chinese movie's powers to limitations, and then as a case, New Year Movies emphatically analyzed the current Chinese film marketing patterns and strategies. View full of the proposed China film marketing prospects with a prospect. Proposed selection decision marketing strategy, script with the second movie consumer market for audience has derived market guide consumption function. Has the Chinese characteristic movie marketing mode needs to establish full marketing concepts, filmmakers should attach importance to the movie the service idea and collaborative marketing subsequent product development mechanism.This topic the novelty is that:â‘ proposes from play writing to talk about marketing strategy, points out that the selection of materials, bent script global outlook, do not have Chinese movie native thinking limitations;â‘¡put forward according to the marketing concept, namely the whole film production process each link marketing subdivision;â‘¢proposed follow-up product development concept attention movies, cannot ignore the second consumer market, and movieâ‘£puts forward the service concept collaborative marketing film, and points out that the market leading consumer derived 4, according to the China film marketing, and puts forward the crux of China film marketing future development direction.