Directors' Creative Thought Of Knowledge Televislon Program

The twenty-first century is a knowledge-based economy era. Information is transmitted abroad, science and technology are changing with each passing day, TV audiences' need to the broadcasting of knowledge is more and more stronger .Investigation indicates that more than 66.1% people acquire information and knowledge from television at present .Knowledge television program adapts to the need of public , shouldering the important task to broadcast knowledge and to improve people' diathesis of science and technology . So we must have large numbers of directors who possess comprehensive ideas and outstanding diathesises if we want the creation of knowledge television program to progress with the time and to offer vivid abundant real authoritative information and knowledge, which can make the creation of knowledge television programs meet the need of the time.Director is the head of the television program creation, and the innovation thinking is the core of director's concept. This paper will make a systemic study and analysis to the innovation of directors from the compound aspect of natural science and artistic science, which aims at the directors who serve as the main body in the creation of the most extensive public medium of the information and knowledge-based economy era, and aims at the creation and broadcasting upsurge of domestic science and education film which is flourishing quickly. This paper includes three primary parts:The first part is " the trend of thought in the creation of knowledge television programs " . This part mainly makes an analysis of the creative phenomena of our domestic knowledge television programs at present. A break-through has happened on digital technology at the beginning of new century, the visualization of information broadcasting has become the symbol of the time. The informational and pleasurable trend of science and culture television programs including advanced science and knowledge programs become more and more obvious which takes on mighty popular characteristics. The informational and pleasurable creative trend produced by popular characteristics is a progress of the time. But at the same time it is accompanied by crises on creation. Some directors please the audiences with those programs, which are full of information and entertainment. And these programs are turned into simple information carrier and entertainment tool, which leads to the absence of knowledge in the broadcasting of television programs ; Directors' concept is enslaved to the systematization and preciseness of science and knowledge, which makes the directors focus their mind on "recurring to real knowledge and events", and the existence of this problem results in directors being short of creative awareness, Abiding by the former models becomes the universal phenomenon and the biggest obstacle on the creation of knowledgetelevision programs.The second part is "Director is the core of the creation of knowledge television programs". This part mainly makes an analysis of the knowledge television program directors' synthetical diathesis. Directors, being a new profession group, grow up rapidly with the fast development of television, and in a short time they become the core and main brain in the creation of audiovisual media software. The directors must have professional diathesis to accomplish the task of TV creation successfully. Social work capability, artistic thinking aptitude and creative expression skill are the common diathesis television directors must have. Being a knowledge TV director, he need turn abstract knowledge into intuitionistic image, so he should have special qualities even more. It is possible to succeed in living up to the innovation of programs only if the directors enhance their synthetical diathesis quickly and base their creation activity on the stabile concept which has the scientific, artistic and popular characteristics. The synthetical diathesis of TV directors is mainly reflected by the level of their concept and plan on TV programs. Factualisty is the base and...