Taste-and-interest-oriented Design Study On The Electronic Products

In the history of the development of product design, ever-emerging movements and styles have all aroused people's great concern, including their varying perceptions of and different degrees of satisfaction with human demand for taste and interest. As a basic human demand, taste and interest is connected not only with the general cultural perspective but also with resonance of human emotions, tasting experience and psychological motive for the pursuit of happiness. The human perception and understanding of taste-and-interest-oriented products and life styles constantly change with the development of history, society and product design. Even in the same period, different consumers will demonstrate great differences in their understanding.Since the opening-up, China has made remarkable accomplishments in the political, economic and cultural fields. On one hand, the rapid scientific and technological development has considerably enriched the content and promoted the creativity of the design art. On the other hand, the constrained human spirit and emotion have been gradually released, followed by the individual awareness of self-value. In the same time, people's living and consuming styles are also experiencing a change into taste-orientation, diversification and personalization. The modern society has moved into an era which emphasizes more on taste satisfaction than physical value, an sensational era which stresses Individuality, pleasant spirit and pleasant life. Accordingly, the modes of design witness a change from "rational design" to "poetric design".For modern enterprises, their manufacturing technology has undergone an unprecedented popularization, giving rise to homogeneity in terms of technology and material and making it impossible to achieve the competitive edge by temporarily keeping advanced technology or high productivity. For the consumers, the enrichment of their taste and their spiritual pursuits will be a necessity for their idea material life. However, the current product design has so far not taken into consideration this issue. For example, the sophisticated technology and immense functions of the electronic products, which bear ever-closer relationship with the humankind, conseal our insight into the human pursuit in the spiritual field. This requires more efforts on the part of the designers.The first chapter of this paper makes a comparative analysis between the concept of "taste and interest" and other concepts, such as taste, emotion, empirical experience, aesthetic puisuit, pleasantness, individuality and personalization, thus establishing tentatively the denotion of the taste-and-interest-oriented design.The second chapter has two focuses. First, the historical chances for the taste-and-interest-oriented design are traced along the tendencies in the history of product design. Second, the necessity of the taste-and-interest-oriented design is analyzed in terms ofthe consumers'demands, the market behavior of the enterprises and the development trend of the products per se. Besides, a feasibility study is made about the pleasant external environment and the strong intellectual support for the taste-and-interest-oriented design.Famous companies, for example, Philips Co., have made quite efficient studies on the taste-and-interest-oriented design. Their products design features a perfect combination of practical skills and unique style, of strong functions and human perceptions of taste and interest, not only demonstrating great care for human material demand but also making pioneering forecasts for the design of the products in the ideal living state. These achievements have put forward some valuable suggestions and enrich our understanding of the taste-and-interest-oriented design. So, the third chapter, after probing into the three layers of taste and interest, centers on some typical case studies, which lead naturally to the concluding part.Bearing the consumers in mind, the fouth chapter comes up with a series of methods which help realize the taste-and-interest-oriented des...