Product Semantics And Consumer Cognitive Psychology

After entering the information age, the functionalism is challenged by several of factors. With the development of micro-electronics, integration and intelligence, the content of information in the high-tech products is getting more and more, it causes t the products shape depends less and less on the traditional form, it is very difficult for people to hold the inner link between them by direct experience. More and more dull square box shapes and more and more complicated functions let the user feel at a loss. So designing should surmount the function demand aspect and enter the perceptual demand one.The thesis proceeds from the products and consumers' angle, through the study on product semantic and cognitive psychology, to find how to let the product be more convenient to use. In the course of understanding and use, consumers' knowledge structure, social background and culture will influence the product cognition.In the thesis, choose the representative communication product as the research object, analyzing factors as social background, shape developing stage, etc, combining the social factor and Hi-Tech technicalsupport, proposed the imagination of the humanized telephone. Modern design has the humanized development trend. Consumers can't be satisfied with using the telephone through single perceiving organ, and hope to through many kinds of channel, many kinds of sense organs to use telephone conveniently.On this basis, the product is designed for the children in infancy to 3-6 years old. Study with physiology, psychology, era and consumptive characteristics factors of children. According to children's cognitive development and characteristic of this stage, design a concept humanized children telephones.The modern design should utilize the psychological tactics, consumers' demand and psychological activity. Product semantic is a complicated system. It is believed that the more intension of the products is, the larger value of the products is. So it is very necessary to study the physiology which accords with consumers' psychological need of products.