The Systemic Research On The Commercial Advertising & Design

The advertisement plan is an application which plans the work, is a component in the big system. I, in the research of this thesis, from the point of view of commercial advertisement activity, regard one's own commercial advertisement plan as a big system, it is and advertising it make a reservation investigation and research, advertisement, advertising media, budget, the result testing and assessing, advertisement design not advertising not advertising as among subsystem. Thus, the modern commercial advertisement plan is a system engineering, the unity in harmony through it of each subsystem, round a clear goal, make the advertising activity make the best result.I among research of thesis this , afford to have result also; Base on innovation , the theory and practice are regarded as equally important, while the system introduces the advertisement plan theory, have absorbed the outstanding making experience of advertising case and outstanding advertising works both at home and abroad, solve the practical problem operated in advertisement emphatically.As our country joins WTO, has brought the new opportunity to the advertisement of China, and China is as the high-speed developing country of an advertisement, we should combine actual conditions of China probe into advertisement in how about China operate and develop on earth, how could integrate with the world, how could make the world understand us further through the advertisement.At first from expound the fact commercial historical origin and development of advertisement plan wholly full text, regard dissemination as theoretical foundation, communication theory person who act as the macroscopic analysis in commercial advertisement study. Then proceed from procedure step of the commercial advertisement plan and divide this thesis into several subsystems to study, carry on objective analysis , study to each subsystem , offer some feasible method come to go on every of guidance. This part is a focal point of this text. Finally, have done a prospect of overall importance to the development prospect of the advertisement plan.The research results of this thesis are shown in the following several aspects mainly:The first place, this text regards modern advertisement plan as a system engineering, study and describe from each subsystem, expound the fact method from reach some wholly, and then from part to whole.Secondly, while drawing lessons from to the discussion of the commercial advertisement plan and describing in riper, more systematic dissemination principle. Attempt to seek the peculiar spread principle in the commercial advertisement.Finally, in the development prospect of the advertisement plan, probe into and combine and propagate and plan how to make foreign things serve china emphatically, attempt to explore a method of advertisement plan with characteristic of Chinese to suit contemporary China's advertising development.