See Chinese Contemporary Prints Market Through Guangzhou Guardian Auction Sales

Art market is a principal factor which influences the development direction of art. As for prints market, it can not only enlarge the scope of prints viewers but encourage a variety of prints artistic styles, thus enables prints to be more abundant and lively. Foreign market for prints is rather mature and perfect, which results from the making universal of the prints viewers and the professional running of the prints market, etc. In some developed art market, such as Europe, America and Japan, print is the sort of art style which sells best and the selling price of the great master's, like Picasso's, is extremely high, whereas the price of Chinese print artist's is relatively low. Moreover, comparing with the lively domestic market for oil paintings and traditional Chinese paintings nowadays, the Chinese contemporary prints market is extremely depressed. Only after the great success of 2003 Guangzhou Guardian Auction Sales for Prints, the Chinese prints market has witnessed encouraging changes. However, there are many problems existing in the Chinese contemporary prints market. For instance, the print artists seem not to prepare well for the market; the propaganda of prints by the mass media is not sufficient and the competitive collectors don't pay much attention to prints. Besides, the imperfect of the Chinese prints market as a whole also restrains it from prosperity. Facing a variety of problems existing in the Chinese contemporary prints market, the essay opens a discussion on universal education of prints, improvement of market, and a positive attitude towards the market by the print artists, etc. By using the experience of other countries for reference, it tries to find out the actual strategy to make the Chinese contemporary prints market virtuously develop and prosper.However, the prospect of the Chinese contemporary prints market must be glorious, for it is an inexorable trend for it to be more and more mature and standardized. Furthermore, the academic level of China prints determines the value of the Chinese contemporary prints. The economic development of Chinese society also creates a good opportunity for the prosperity of prints market. All these elements determine the inevitability of Chinese prints market's prosperity.