Globalization Background And Its Value Orientation Of The Cultural Industry Movement

World today, the cultural industry was the phenomenon which extensively concerned by the people. The field of theory studied it from various kinds point of view. This paper interested in the globalization background and value orientation of the cultural industry movement about our nation. As a great land of cultural resources, our cultural industry development falls short of the booming of economy. Compared to some countries, there is an obvious difference in the development of cultural industry. Not only will the fall short of cultural industry affect the development of economy, but also it will affect the cultural recognition, related to the cultural security of nation. So, the thesis believes that to consider and master the movement of cultural industry which under the background of globalization and global culture is the inevitable choice of contemporary Chinese social cultural development.The cultural industry is the synonyms of the industry of culture in English. It is an economic action that takes the manufacture and selling in its main management scope. The globalization background of cultural industry requires that the movement of cultural industry must adopt the method of market-oriented. The reform of cultural industry's market outlook of value is aiming at overcome the single pattern of sino-ownership to the ownership structure and investment structure. To form the public ownership as the main body, and the composite structure which the multiplex and the plural main body of investment coexist side by side. We should introduce the market movement mechanism, the competition mechanism and commodity conception into the cultural industry.The cultural industry is an economic action, moreover, it is the culture that by means of the movement of market mechanism. It has the speciality which out of common industries. Not only has the market value, but also it has the value of social cultural interest. Be effective to satisfy the need of cultural livelihood of people, affect the value conception of people, even to re-portray the value conception. The value outlook of social cultural interest which during the course of cultural industry development is the life and soul of the cultural industry, it related to three aspects: making the human being serves as the essentials, the national features and the...