A Systemic-Functional Study Of English Advertising Discourses

With the deepening of commercialization and informationalization of the whole society, advertising as a selling and information communicating device is playing a more and more important role, and advertising language is also more concerned. In this paper, we analyze the English advertisements from the perspective of Systemic-Functional Grammar (SFG), mainly from the perspective of Halliday's three metafuctions. In this paper, we want to make a tentative endeavor to apply the theoretical claims of the SFG to the analysis of English advertisements, hoping to prove that the theories of SFG can be used to analyze English advertisements.In this paper, we have proved by providing substantial examples that the theories of SFG can be used to analyze English advertisements and they are actually effective. However, it is a pity that we cannot cover every important aspect of the systemic-functional grammar in analyzing English advertisements. We hope that in the future, we can make comprehensive analysis of English advertisement discourses.