A Study Of The Consumption Mechanism Of Japanese Character Goods

The dissertation makes a study of the consumption mechanism of Japanese character goods under the whole context of Japanese character business.Chapter One is devoted to sorting out the key points of Japanese character business, hence to provide a macroscopic industry background to the following analyses of the consumption mechanism of Japanese character goods.In Japanese modern society, the possessors of character goods go through different age sections, and the character-experiencing generation takes up more than half of the society. Character goods are age-transcending in the eyes of the Japanese. The high rate of character goods possession up to 83.9% is a manifestation that character goods have been classified among the living necessities in Japan.The identification and acceptance of character goods in Japanese society has much to do with Japanese cultural background. Chapter Two, from three original perspectives, namely, manga-culture atmosphere, "the first generation of tele-character" and folk culture, elaborates the cultural background of Japanese character goods consumption.The unique manga-culture in Japanese society accounts firstly and partly for the wide and rising popularity that character goods have enjoyed in Japanese society. The perfect and abundant manga medium in Japan is one of the significant sources for the shaping of character culture.With reference to Japanese character culture, those who are given the name as "the first generation of tele-character" cannot be ignored. It is them who change the idea that character is merely the plaything of children and women, and thus promote the identification and acceptance of character culture in Japanese society.The folk culture background of modern character goods is reviewed from Japanese historical culture and customs. Included in this part is the discussion of "quasi-character" which is the folk relative of modern character goods.Chapter Three is an exposition of psychological mechanism of Japanese character goods consumption from two aspects, the functional elements and the psychological efficacy of character goods consumption.One functional element is collection quality. Comprehended from the point of view of consumer culture, the intention of the character-collector is not for practicability but for entirety of meaning. The other functional element is topic quality, the manifestations of which are group-following quality and...