Study On Culture Of One-off Consumption Behavior In China

The traditional way of life had been gradually given up with the life rhythm speeding upand the improvement of living standard. One-off consumption gets into the people’s daily life,it has had the enormous influence for the whole society, this study attempts to have acomprehensive discussion on the relationship between the behavior of one-off consumptionand social development from the perspective of cultural development, it contributes to a morecomprehensive and objective understanding of the behavior of one-off consumption in China,there are some reference value to solve the problems brought by the behavior of one-offconsumption, it also has certain theoretical and practical significance as far as the specificmeasures that guide it developed healthily.This study has explored China’s one-off consumption behavior by the method of socialsurvey, documentary research, dialectical analysis, the combining of specification analysisand empirical analysis. The main contents of this study have the following three aspects:firstly, consumption culture and its law of development. Studies suggest that the one-offconsumption has met people’s practical value, convenient and cost-effective demand; itsprevalence is the result that people get rid of thrifty consumption and advocate the luxuryconsumption, the continuous development of science and technology is the basic conditions, itis also the result of economic development and the fast pace of modern life. Secondly, thereexist various problems in the field of one-off consumption in China and its cause analysis.Studies suggest that it also has the positive features and negative features on socialdevelopment from four areas of politics, economy, culture and environment. Analyze theunderlying causes of the prevalence of one-off consumption, mainly: the backward ideas ofthe people; the distortion of values and concept of consumption; management mechanism isnot perfect, lack of policy guidance. Studies show us the fact that it is only a prelude forChina’s one-off consumption， preparatory stage，not mature in many aspects. The mainmotivation of one-off consumption tends to be convenient, he does not acutely aware of theone-off consumption also brought environmental pollution, shortage of resources andecological imbalance. Lastly, this study also put forward some suggestions that guide our one-off consumption developed healthily. Find out the countermeasures that promote theone-off consumption developed healthily according to its problems and causes, Studiessuggest that this immature one-off consumption is far harm than advantageous for China, butthere is no need to deny our country’s one-off consumption, but we should base on the abovefindings, in view of the saving consumption mode that our country advocates. We can make itmatured as soon as possible and become truly favorable factors for China’s future socialdevelopment from four areas to explore: strengthen consumer education, improve the socialistethical and moral system, improve management policies and regulations of the one-offconsumption, and strengthen supervision and management of one-off consumption goods.