Research On New Gothic Graphic Design

Motivations:1. To expound the art of New Gothic and differences between New Gothic and traditional Gothic on graphic design, and analyse social and historical backgrounds from which New Gothic engenders.2. To discuss characteristics and values of New Gothic graphic design according to its internal conceptional tendency and external formal language.3. To analyse and compare current status of western and oriental New Gothic graphic design. To explore a way for the development of New Gothic graphic design at home, thereby promote the whole career in China.Approaches:1. Inducing: By studying abundant examples of New Gothic graphic design and relevant social and historical backgrounds, to induce and sum up multi-angle-and-layer conclusions.2. Comparing: With comparison between New Gothic and other graphic designs, to analyse its stylistic characteristics. With comparison among the forms of New Gothic graphic design under different historical ages, to analyse the evolution of its core ideology and style. By inducing particularities of western New Gothic graphic design, to analyse current status, characteristics and future of New Gothic graphic design in China.3. Citing: All analysis and conclusions are based on full and accurate illustrations.Results and Conclusions:1. Theories and data of New Gothic graphic design are still not yet well developed in...