The Study Of Network-based Brand In The Post-industrial Era

The exchange of konwledge information and high-speed spread characterize post-industry ear. When brand become "consumer centred" because of the change of consumer attitude, the competition between brands features market copetition. While internet with its rapid development exerts profound infulence upon our life style and values, a completely new connection between brands and consumers has been established experientially and interactively. Network challenges tarnditional theories on brands when multiplies the value of brands.With the help of network technology and interactive spread of information, network-based brand will well contects brand and customer and effectively keep and increase the property of brand to yield even greater benefit from brand while means both chance and challenge to enterprises.From 3 aspects of characteristics of the age, inner-value of brand and the advantage of internet , this paper is to illuminate the importance of network-based brand and the way to realize it and put forward with suggestions based on the reality of our country with the aim to attract attention of enterprises and finally contribute to thire network-based brand.