Research On EVI Design Innovation Of E-commerce Brand

The object of this paper is the visual image design of the electric business brand, and systematically unifies the concept of EVI, which is hereinafter referred to as "EVI". A large number of data research and exploration, case analysis, sorting out the classification of electric business brand, must have the visual design elements, analyze the difference between traditional VI and EVI, and get the EVI's Design ideas and EVI design methods. The fourth chapter is the creative practice part,"AMGO" electric business brand EVI design as an example, clearly depicts the EVI design ideas and steps, through the electricity business users research,brand story building, brand business symbol design, new media Technology applications, etc., to verify the previous summary of the theory. The core of this article is to explore the electricity business brand EVI system, it is clear that it is the difference between traditional VI is when the media changes, electric business brand more attention to brand personality shaping, through multi-dimensional audio-visual experience to allow users to upgrade experience, and online Perfect match, the brand of visual scalability, integrity to achieve the ultimate. Which the application of commercial image, get rid of the limitations of the previous mascot, into an emotional bridge to help electric business brand and the user contact, enhance the user viscosity, as the electricity business brand emotional connection long-term means.