Research Of Humour In Modern Commercial Advertisement

We can not lack of humor in our life. Humor is relaxed, sincere, friendly and tolerant when people resolve distress. Humor is optimistic on life attitude. Humor is a kind of elegant and tasteful joking. Commercial advertisement and humor have a long history. The combination of both have humorous commercial advertisement. It become one of the important means on soft commodity sales and establishing unique brand image. It is also a lot of cultural significance by itself, and integrates the specific times of popular culture.Humorous commercial advertisement can not be humorous to humor. This is benefit.of humorous commercial advertisement.It can capture aesthetic psychology and social psychology of the public in life. It can make use of interesting forms to show homor in commercial advertisement,and make audience experience the emotion and purpose of advertising by unique shape, exaggerated gestures design, humorous language and scene.From the characteristic, category, value and function of humor and humorous commercial advertisement,the history evolution of humorous commercial advertisement, this paper clarify the design principle and regulations of humorous commercial advertisement, combining with the status of Chinese advertising design.It puts forward pertinent suggestions,and hopes the majority of designers could pay attention to humorous commercial advertisement and it contributed to designers.in the design of humorous commercial advertisement.