Advertising Ammunication And Ideology

Advertising is an important devices to convey human ideas and imformation. Today we live in a gorgeous and colorful world of advertising. Commercial advertisement is just one of the classification, therefore the profit is not the sole purpose of advertising. All along, profit is always the core of the research, and adverting is regarded as the medium between production and consumption etc. Even though some of the scholars give their attention to the advertising culture ideology and study their relationships, they just treat it as mass culture but not as advertising dissemination. In this paper we stand on the essence of the adverting dissemination and from the sociological point of view to elaborate that advertising is not isolated on acount of the ideology of Marx. Advertising is the mirror of ideology, and ideology can facilitate and hinder the advertising dissemination. The author try to analysis and constitute a comprehensive advertising ideology system which discusses the double influence of advertising dissemination on social ideology.This paper is divided into three parts: introduction, body and conclusion. Part one is the introduction of the status quo of advertising, ideology and their relationship. Meanwhile, the author adresses his point of view. The body has four parts. In the first chapter the author elaborate that advertising is an important part of human life, which can convey ideas and information. It is a mirror of social ideology. In the second chapter the author discusses that ideology can facilitate and hinder advertising at the same time. In the third chapter, the shallow and deep ideology have been analyzed. In the last chapter, the author adresses the double influence of advertising on ideology and the reason why advertising has negative influence on ideology and the strategy to avoid it. In the last part the conclusion has been drawed that advertisement designer should attach importance to both positive and negative role of advertising on ideology, and propagate a just ideology.