The Influence Of Emotion On Preference Reversal Phenomenon

The purpose of this article is to discuss the influence of emotion on preference reversal phenomenon. There are two experiments in this research. The first part of this experiment is to observe the preference reversal phenomenon. We add a long shot bet besides the classical preference reversal experiment, which is more press close to life, and adverse the preference reversal complexion when the long shot bets are in the experiment. It is show that subjection preference the H bet in the choice task when under the H-S partnership, but they also make high price on the S bet in he making price task. The subjects like to seek risk under the high profit and loss value, either the low profit and loss value. The subjection preference always make a high price on the S bet either under the H-S partnership or under the H-L partnership , S-L partnership, representing obvious risk-seeking. There is no previous difference between the high profit and loss value and the low profit and loss value. In a word, the tendency to make high price on the S bet in the making price task is more stabilization than the tendency to choice the H bet in the choice task.The purpose of the second part of this experiment is to adverse the influence of emotion on the preference reversal phenomenon. It is show that the subjective express risk-seeking under the H-S partnership and H-L partnership when they have positive emotion than they have negative emotion, but express risk-obviating under the S-L partnership. In the making price task, there is no prominent difference between positive emotion and negative emotion when under the H-S partnership and the H-L partnership. The subjects prefer to make higher price on L bet under the S-L partnership in the negative emotion. In a word, emotion has important influence on choice task, but has a little of influence on making price task.