A Study Of Pragmatic Strategies In The Entertainment News Based On The Theory Of Linguistic Adaptation

This article tries to study the theory of linguistic adaptation, theentertainment news and the pragmatic strategy together. We take the theory of linguisticadaptation as the starting point, the entertainment news as the language materials, andanalyze the pragmatic strategies in the entertainment news. The theory of linguisticadaptation points out that using language must be the continuous making of linguisticchoices, and at the same time the language has variability, negotiability and adaptability.Because of the variability in the process of making choices proposed as the universalmethod of language use, the tasks of the pragmatic description and explanation is acomprehensive research based on the contextual correlates of adaptability, the structuralobjects of adaptability, the dynamics of adaptability, the salience of the adaptationprocesses these four angles of investigation in one coherent pragmatic approach tolanguage use. The contextual correlates of adaptability are the principal aspect ofanalyzing the language use. Simultaneously we also should pay attention to thedynamics in the processes of adaptation and the user's salience of the adaptationprocesses.The entertainment news is one kind of monologue discourse, so the effect oflinguistic communication mainly depends on utterer to control, the reporters have thehigh initiative to choose the pragmatic strategies, and the degree of consciousnessparticipation is very high. The reporters dynamically adapt to the communicativecontext considering all the ingredients of the communicative Context. This articleanalyzes the new words and expressions strategy, the insolation material strategy, thesummary strategy which summarizes, "quotes out of context" strategy four commonstrategies in entertainment news, according to language users, the mental world, thesocial world and the physical world. We hope this analysis can deepen us to all kinds ofphenomenon understanding in the entertainment news, and our attempt will be able tohave the help to the next research. The goal in this research is that we can deepen peopleto know these strategies in-depth, that entertainment newsmen can strengthen the standardization when use these strategies. They should promote transports' social sense ofresponsibility and moral tutelage, use each pragmatic strategy reasonably to get muchbetter effect of the dissemination.The full text altogether divides five chapters to carry on the discussion: First in theintroduction part, we explain the topic basis and the significance, the innovation spot,the research mentality and the method. In the second chapter, we introduce thebackground and origin of the theory, the present situation of studying, the frame of thetheory of adaptation. We consider the theory of adaptation suitable for our research. Inthe third chapter, we summarize the new words and expressions strategy, the insolationmaterial strategy, the summary strategy which summarizes, "quotes out of context"strategy these four common strategies, introduce them in detail, and finally give thecorresponding appraisal. In the fourth chapter, we analyze these four strategies accordingto the communicative context, in the hope of deepening us to the understanding of eachkind of phenomenon in entertainment news and helping the next research. In the fifthchapter, the conclusion part gives the brief summary to the full text, further points outthe goal in our research.