| The parody is one kind of "imitating" according to some ready-made language form to create a temporary new one. Under now the paid-media condition, the parody is applied more and more. But so far, people's research is mostly about its connotation, constitution, classification, functions, application and so on. Unifying the concrete rhetoric phenomenon to discuss the parody's expression and its understanding is exactly the current rhetoric research's weakness. we should break through the past unitary and static research tradition, and analyze the rhetoric phenomenon in the modern vision in the rhetoric research field, to reply questions like "how to construct the speech meaning in the concrete communicating process and how to be understood the communicating intention by the both subjects.We believed that, the process which the parody addressed is the process the speech meaning constructed under the certain linguistic environment for specific purpose, and it is more close to the essence of the rhetoric.This article attempts to discuss the parody using the modern rhetoric theory, the cognitional linguistics, the relevance theory, the accepting discipline and so on. We focus this rhetoric phenomenon to discuss how the discourse form constructed, how the addressee understand the intention as well as how the speech meaning constructed in this process.In the spoken language, the discourse form serves for the specific communication intention. But as a kind of human's communicative behavior, the rhetoric is based on pursuing the specific expression effect under the certain cognition linguistic environment with a purpose. In order to realize some kind of speech communicative intention, the addresser may choose the discourse forms among multitudinous words or expression forms with the same or similar intention, but this kind of choice is not blind and arbitrary.The discourse form connects the both subjects in the process of the communication. There are many and various methods to transmit the specific communicative intention. But considered from the essential angle, the generation of the discourse form is related to the cognition ability, the communicative intention, the knowledge background and other various influences. Among them, the cognition ability appears outstandingly regarding the rhetoric of the parody.The reason why the addresser chooses the parody to transmit the speech meaning and to realize his communicative intention is that the addresser has made the following supposition:1st, the addressee has the wish and the ability to analyze his words;2nd, the addressee has the cognition background about the imitating ones and the imitated ones;3rd, the addressee's cognition background is the same to the addresser's; at least there are some overlaps partially.In other words, in the communicative process, the addresser may suppose subjects to have the common cognition background; the both sides may activate the common cognition experiences by the parody's imitated ones. Since their cognition experience has the overlaps at least partly, then it is unnecessary to address the information by the discourse form completely, by this kind of mechanism, the parody obtains the option first among the various discourse forms.The discourse form of the addresser can activate the cognition experience of the addressee, but, the addressee here is not the simple and passive receiver of the discourse form mark, he also can transfer his own cognition experience to understand the words, to explain the discourse, and to analysis the addresser's intention automatically. According to the Relevance theory, the addressee will seek the best relevance among the multitudinous factors to find out the addresser's implication, but this is possibly consistency, or possibly different completely.Just because of the existences of these differences, different person can have the different understanding regarding the identical discourse form.The explanation to the communication intention has also had the differentiation here; similarly, because of their existence, the spoken language communication then may have the division of so-called success and the defeat.The discourse form connects the two subjects, and the speech meaning is constructed in the interaction process. The both subjects unceasingly transfer and adjust their cognition experience and the cognition background in the process of uttering and accepting the parody to seek the best relevance in the cognition. The speech meaning is precisely constructed in this process by the two subjects. Therefore, we can say, in the process of the communication, the speech meaning is constructs by the communicative subjects together. Because of the characters of its form, the parody maximize the overlaps of the communicative subjects'cognition background, can transmit more information with limited words and expressions, thus it obtains more and more utilization in the paid medium today. |
