The Cognition Of Graphic Mark's Cultural Characteristic

"The culture",the root which is born as the graph mark,its development and graphic design is synchronizatation. From counts in the activity,in the primitive humanity ,to information dissemination in Internet Hypothesized space nowadays, any kind of graphic mark is passing through shadow of the cultural, engraves the time brand mark deeply.The graph mark cultural characteristic research is a broad and concrete topic.The connection between the graphic and the culture all can be analyzed through the extremely concrete case. This paper explained the function and the structure of graph symbolism in details, and proposed the special significance of the culture to the graph mark , it has proven the characteristic that the graph mark and the cultural is paragenesis altogether ,through the concrete socialphenomenon. The research of East and West graph characteristic proofs graph mark cultural characteristic more concretly. In the theory knowledge support, the author proposed the cultural context graph design practice operation research from three aspects ,which is succincity, creativity and the populance. to prove this article viewpoint by the conclusive detailed case. Finally, this paper has analyzed the graph design prospects for the author's understanding of the graph design development. Especially, through the barrier analysis of the China traditional culture enters modern society, to proposed Chinese graph design development worrying. This article hopes to bring the attention to designer to improves the specialized quality, and promotes the market of graphic design marches into a good atmosphere and positive cycle,especially for Chinese designers.The basic structure consists of four parts:The first part is chapter one and two. Through the overview of research background and the definitions,classification and analysis in the culture and graphic to defining the direction of this research.The second chapter is chapter three, the significance of this paper,has analyzed the paragenesis characters of graph mark and the cultural, Then based on the cognitive psychology to research on the study of different graph under different culture . Set China traditional culture and graphic as key to summarizes the China traditional culture's characters.The third chapter is chapter four, is this article case analysis part.It have Summarizes graphic's succincity, creativity and the populance. The author try to analysis the case in deep view and improved the view of the second chapter, after the case study there is three extended thinking.The fourth part is the conclusion of the research. The author discussed the summary to the main achievement, and review the forecast to its development tendency.