Attempting To Comment On Commodity Package Design Of Suzhou Old And Famous Shops And Concept Renewing

Package is a silent salesman of commodity, who are playing an important role in showing , transporting and distributing the commodity. The Suzhou old and famous shop commodity package design came into being from that the Suzhou old and famous shop commodity have begun to walk right way , and they have always gotten together to develop. However, nowadays, the Suzhou old and famous shops have gotten into hot water when they were in commodity economy. There are many reasons for this situation. How to continue the cultural attribution of Suzhou old and famous shop commodity package and the renewally designing concept are the main topic of the thesis.Modern package design is the designing discipline which is based on culture, living and the guide of people's need. Therefore the commodity package of Suzhou old and famous shops will firstly comply with whose cultural value , which presents in the following: on the one hand, the traditional culture involving into the commodity itself; one the other hand, the corporate culture. How to refine, distillate the culture mentioned above and make it to be the soul of the Suzhou old and famous shop commodity package is the problem that needs to be solved as soon as possible at present. Suzhou old and famous shops have specially appointed region range , so the presentation of culture should be along with the characteristics of the Wu culture. Besides the regionality, Package has a space-time attribution, still considering the problems including how to deal with the relationship between inheriting and developing the traditional culture under the new era, and to give consideration to growing up the concept of the brand consumption, to the effect of new Suzhou cultural advancement and to the shift of the way of distribution under the market economy pattern. Therefore, the author intents to analyze and clean up the transmitting of brand concept of Suzhou old and famous shop commodity package, the restructure of designing elements, the nature of modern time of the new artistic style and so on, and setting forth the significance of tradition culture , Zeitgeist, and building brand in Suzhou old and famous shop commodity package. Also, in the thesis, the author looks into how to make Suzhou old and famous shop commodity package meeting the emergency in individuation time, and bearing community responsibility in the tide of the Environmental design.