Research On The Language Landscape Of Suzhou's Famous Historical And Cultural Streets

In the process of social change and development for more than two thousand years,the ancient city of Suzhou has gradually accumulated and precipitated in the history and culture.It has a strong background and supports the vigorous development of the economy and society.In fact,the language landscape of the famous historical and cultural street in Suzhou can,to a certain extent,reflect the regional customs,daily customs and historical development of the south of the Yangtze River.The language landscape of the historical and cultural famous street is also changing in the contemporary development.It is very important to record and analyze the historical and cultural name street language landscape in time.In this paper,the SPEAKING model of shop signs and official signs in the historical and cultural street of Suzhou is systematically analyzed.It is found that both the private language landscape and the official language landscape are in the dominant position in the language landscape.Right to left writing order,black gold and other means to create a historical sense of Suzhou historical and cultural neighborhoods;the number of bilingual multilingual signs of the official signs,large proportion,and the Shantang Street Peace River Road have a special brand logo,highlighting the determination of the famous historical and cultural street of Suzhou to create famous historical and cultural tourism experience commercial blocks.There are more linguistic landscapes in memorial streets of historic and cultural streets in Suzhou.Its contents show the influence of traditional Chinese ideology and culture on the ancient city of Suzhou.The language landscape of handwriting has added a sense of history to the development of calligraphy in China.The language and landscape of Suzhou historical and cultural street also reflects the traditional costumes culture,opera culture and catering culture of the ancient city of Suzhou.From the historical and cultural street language landscape of Suzhou,we can explore the trajectory of the language landscape carrier from the symbolic object to the front,the store and other forms.The ancient store name is named from the history of simple development and the new features of the word use of modern store names,and we can also be realized in the language landscape.The language landscape has information function and symbolic function.The information function of Suzhou historical and cultural famous street language landscape is mainly characterized by cognitive function,adjustment function,interactive function and indicator function.The weakening of the information function of the shop signs is the trend of the naming of the signboard in recent years,which has a great influence on the language landscape of the historical and cultural street of Suzhou..The symbolic function of the language landscape in the historical and cultural street of Suzhou is mainly manifested in the language landscape mapping social cultural psychology and the status of consumer identity,and the historical sense of the block is also an important embodiment of the symbolic function of the language landscape.The historical and cultural street language landscape of Suzhou has many aspects of value.The shop or cultural block management organizations strive to create the brand effect through the language landscape,in order to produce good economic effects.The Suzhou historical and cultural famous street language landscape uses signs to explain the buildings,folk festivals,commemorative activities,and commercial activities.Therefore,it has the value of architectural culture,folk culture and commercial culture,and the material,color and ornamentation of the carrier of language landscape embodies the aesthetic culture of taking law nature in ancient China and the harmony of heaven and man.The historical and cultural name street has a historical sense of language and landscape language,the use of language and characters is not standardized,the modern commercial elements into the Suzhou historical and cultural name street language landscape conflicts with the natural and cultural landscape of the block,destroying the historic atmosphere of the block,and setting up the language landscape of the store to create the language landscape is to solve this kind of problem.The official sign language translation is often in the form of form,unable to convey the content of historical and cultural connotations in the names of scenic spots and buildings to the audience.This paper puts forward four strategies for the use of language and language,the creation of context in the creation of language landscape,the improvement of the cultural connotation of the language landscape and the full consideration of the audience's demand by the classical culture.