The Internationalization And Localization Of The Design Of The Modern Olympic Emblem

The modern Olympic Games, as a worldwide activity, is the most influential sports event around the world. The emblem of Olympic Games is a symbol of the Olympic Games and also is the core of its visual image design. Since the Olympic Games resumed, the design of the emblem of the Olympic Games has been growing from the non-standard gradually to being mature and perfect.With the globalizition of the world, the influence of internationalization and localization to culture, art and design has become a hot topic of discussion. But the analysis is still insufficient to the question of internationalization and localization during Olympic emblem design, which,as a result, will be the focus of this paper.This paper has a systematic classification and analysis of the emblem of the previous summer Olympic Games,with the purpose to find out the interior and exterior factors that influence the design of the emblem of the Olympic Games.On this basis, the importance of the world and localization in the design of the emblem of the modern Olympic Games is explored. When the worldwide design vocabulary are used in the design of the emblem of the modern Olympic Games,how to retain the geographical and ethnic characteristics of the Olympic host cities and countries is also explored in this paper.