The Transmission Of Mongolian Nationality's Traditional Culture Through The Milk-tea Bar

Mongolia, as a member of our nation's minority races, is always nomadizing and living in the spacious land which starts from the Great Wall in the south, reaches the Deserts in the north, goes deeply into Xing-an-ling in the east and crosses He-lan-shan mountain in the west. The unusual entiroment gives birth to the unique Mongolian traditional catering culture. Milk tea, being the mongolian's special daily drink, it embodies rich milk- tea culture. From the mongolian's tea culture, we can see it's pepole's philosophy and aethestic standard. As an important part among the numerous media, which bears and conveys the milk- tea culture, now is in a developing status. There mushes up many kinds of milk-tea bars: snack-styled, public-bar-styled, and top grade ones. With the development of people's consuming ability, people's ideal milk-tea bar is forming, in which people consume on milk-tea, and at the same time achieves the goal of entertainment and relaxation. This kind of milk tea bar is named as new-style milk-tea bar in the essay, and the author makes it as the main study subject, and analyze its space design as well as the theme choice. In the analysis of the creation of the space atmosphere, the author starts from people's sense experience to build a system mixed by Mongolian culture characteristic vision system, hearing system, smelling system and tasting system, in the hope of achieve a comprehensive feeling experience. Furthermore, in the essay, characters will be picked out to be analyzed separately because character itself appears as a symbol of vision and it also contains a strong emotional element. The emotion atmosphere character can make comes out through the readers'emotion, and thus different people will produce different emotion. The meaning the character can convey is incomparable by other vision symbols no matter from depth or extension. However, when the feeling system is created, it is unavoidable that many symbols which also stands for the traditional Mongolian culture will meaninglessly piles up. Aiming to solve this problem, it brings forward a standpoint in the essay that we choose a theme to dominate the space. According to the Mongolian traditional culture characters, the theme of nature, hero, horse and Mongolian costumes are chosen to be analyzed, and create a series of design projects of Mongolian milk tea bars.In the current design field, traditional culture is especially observed, many people are having bolding attempts and put forward unique viewpoints. How to add the charming elements of Mongolian traditional culture to the real design is a question everyone who show great passion for Mongolian culture should consider over. This essay attempts to discover big visions through small ponts and starting from the real space, the author tries to contribute all his efforts to carry forward and further develop the traditional Mongolian culture through continuous attempts.