The Analysis And Countermeasures For The Potential Of China's Network Culture Industry

With the vigorous development of network technology, network culture——a new cultural pattern appeared in the history of mankind. And it has also developed a huge industry. Therefore, we must face the issue, which is how to promote network culture industry's development faster and better.Network culture industry has a board sense and a narrow sense, the latter is the object of this paper. Network culture industry is a new pattern of culture industry, its cultural business activities depend on internet platform. Network culture industry is a mixture of science & technology and culture. It has a higher correlation degree to other industries. Creativity and content are very important to it. So, it has a rich industrial pattern. In the course of its development, we can see other characters of network culture industry. Such as, low consumption, high output, rapid development and great potential. Therefore, it undertakes a very important role in the process of social development, and it has many functions. It can accelerate the development of the traditional culture industry, and achieve all-round prosperity of culture industry; it can upgrade the consumption structure, and enrich people's cultural life; it can promote the combination between culture and technology; it can disseminate multi-culture, and improve a country's image; it can alleviate social pressure, and make a harmonious atmosphere.Network culture industry was born in 1990s. Over more than 10 years, it has developed into an active strength of socio-economy in China. In fact, network culture industry of our country still has enormous potential. There are many factors provide favorable conditions for its further development. Such as, fast development of socio-economy, strong support of government, broad market space, rapid development of new technology and rich cultural resources, etc. However, it is undeniable that there are still some factors impact on the display of potential. For example, some ideas may be deviation, and the social identity is low; the market system and the mechanism of management are not perfect; the industrial structure is unitary, and the development is not balanced; the most advanced technologies are very deficient, and the competitiveness is not strong; training of personnel is laggard, creative team is lacked and so on.We can obtain a conclusion through the above analysis, which is, we need a various ponder if we want to solve those problems and unearth the potential of China's network culture industry. We should set up a scientific conception and improve the social image of network culture industry; we should perfect the regulation and the law of its market, and build a standard operation platform; we should construct the multi-dimensional industrial structure, and explore the new profitable pattern; we should creative new contents, advanced technologies and famous brand; we should pay attention to the personnel training, and build strong team with creativity; we should strengthen contact with other countries and profit from the experience of other countries, then take the road with Chinese characteristics. Only in this way, China's network culture industry may maintain rapid and healthy development.Portal, online game and Internet Cafe are the three vanguard ones of the network culture industry, in which Tencent, SNDA and Beijing 520 Internet Cafe outline all others. The previous analysis is a macroscopic one; while the analysis to the three successful cases is from the microscopic view, with the aim to give some hint to the development of the network companies.