Proceedind from the noumenonn language of the photo-image, reviewing and analyzing image of women in the tradition, and combining the women's development history, the text has probed into the bodies' speciality of women in the photo-image; Furthermore, centering on the characteristics of women image in the advertising photo-images, the text probed into the women's body and various power relationships, which their bodies have empower. The essay also, by trying to analyze the " see- and -the- seen" visual field behind these photo-image and the deep power relation behind this field, puts forwards some reasonable suggestion about building the healthy and" equal sexual view among the construction of the advertising photo-images.
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