| The body image is more and more applied to the graphic advertisement widely as it had being a subject of art creation in all ages.Therefore, it is absolutely necessary to explore this design phenomenon and visual object of the body image.This thesis has done the application research of the body image in the field of graphic advertisement thoroughly and particularly by ways of collection, conclusion, comparison and illustration.First of all, the thesis sets forth represented styles of the body image in the field of graphic advertisement; Then, it clearly analyses the outstanding creation of the body image in the field of graphic advertisement on the basis of the thought of advertisement creation and its representation, which offers a little consultation and reference for advertisement creator;Furthermore, it deeply explains the unique enchantment of excellent body image from the angle of art representation;The last, it explores the application of female body image in the field of graphic advertisement and analyses the reason and functional value why the female body image has been used widely, which reflects the truth of visual art, that the female image is being used and consumed in the male dominated society.
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