An Analysis To Investment Issues Of Animation Industry

Nowadays-the 21st century, culture is more closely related to economy and technology. As a newly-sprung culture industry form, cartoon industry becomes a new force suddenly coming into the fore in the knowledge leading society and manifests tremendous development space and market potential. Statistics show that in 2004, the output value of the cartoon industry all around the world is up to 222.8billion dollars and the output value of the by-products that are related to the cartoon industry is more than 500 billion dollars.Yet as a new industry economic form, the cartoon industry is now still under development and far form maturity in our country, and the gap between the developed countries abroad is unabridged. Particularly, as a high-investment and risk industry, the ordinary enterprise cannot afford the large-scale investment. Furthermore, the immatureness of the profit-earning model in our country has led to the fact that the majority of the enterprises that are already put into practice are taking pains to make profit and trapped in corner. The difficulty the cartoon industry is confronted with has resulted in deficiency of investment and thus has a bad influence upon the development of the cartoon industry in our country.In order to solve the problem of lack investment, the paper gives a dear definition of the cartoon industry and analyzes its characters. Based on that, the paper tells in details the concept, market potential, development opportunity and the possibly existing ventures of the cartoon industry investment. By means of contrastive analysis, theory combining with practice as well as other research methods. By referring to the investment strategies in all industries of some countries whose cartoon industry is well developed (mainly refers to the USA and Japan),the paper gives systernic analysis on the aspects such as the investment environment of the cartoon industry ,the current problems and its future position.Except the prelude and conclusion, the paper can be devided into 4 chapters with outlines as follows: Chapter 1 is mainly about the definition of cartoon and cartoon industry and the analysis of its features. For the fact that the cartoon industry is a new industry, there's no identification of what is cartoon and what is cartoon industry at home. So it's required that when we carry out further research into the investment of the cartoon, we must confine the basis of theory in order to avoid unnecessary ambiguity. This is where the significance of this chapter lies.Chapter 2,based on the former chapter, gives emphasis explanation of the cartoon industry investment and dissertates the features of cartoon investment; The second and third part narrate dearly the tremendous market potential and precious development opportunity that the cartoon industry investment is currently confronted with. Meanwhile, as a mean of investment, the market ventures are also stated.Chapter 3 focuses on the analysis of the strategy of cartoon industry investment abroad. Undergoing long-term history-accumulating and development, the USA and Japan have already formed perfect and mature cartoon industry chain and the cartoon industry investment is well developed. Through analyzing the strategy of cartoon industry investment of the countries overseas (mainly the USA and Japan), we can take in and use their advanced model and experience so as to push the cartoon industry in our country straight forward. The second part accounts for the strategy of cartoon industry investment in the USA by describing the expanding strategy, taking-in investment strategy and investment means of the American cartoon industry. The paper also offers specific accounts of the investing and managing model of Disney-an exponent of the USA's as well as the world's cartoon industry. The third part shows the development situation of Japanese cartoon industry investment by the analysis of Japanese cartoon industry investment by the analysis of the investment environment, system of investment and expanding strategies abroad in Japan's cartoon industry investment.Chaper 4 is the main point. It states in details the tremendous market space and policy environment of the Chinese cartoon industry investment by looking back at the history of the Chinese cartoon industry and demonstrating the current situations. The third part emphasizes on the current situations of the cartoon industry investment in our country, the existing problems and the future position.Guided by the theory of investment in the cartoon industry and culture industry and combining the current situations of the cartoon industry investment in our country and the development opportunity, the paper puts forward some contraposed and practicable measures concerning the development of the cartoon industry investment in china: Rebuild the investment financial system. While increasing the input by the government, we should encourage the folk financial capital to take part in the research into all kinds of cartoon products and creative production, to promote investment of string a business and to take in foreign investment positively. Be diversified in means of investing and combining caprtal .Some modern methods, for example, collecting money by stocks and debenture, should be used to promote the combination of the securities marked and the bank. Establish perfect market system and some related public service platform to attrcut the more investors to invest in cartoon industry. The paper is expected to push forward the cartoon industry in China in healthier and quicker way.