A Comparative Study On Animation And Animation Derivative Industry Between China And Japan

The animation industry,known as the "eternal sunrise industry",and the animation derivative industry have been developing at a faster pace in China and are gradually occupying an important position in China's cultural and creative industry.As early as 2000,the Chinese government had put forward a plan to increase the size of the animation industry to one percent of China's GDP within 5 to 10 years.Animation and animation derivatives industry is expected to become an important means to enhance national image and cultural soft power in the future.From the perspective of the current development status of animation and animation derivatives industry in the world,the leading strength and status of Japan is of great significance for the development of China's industry.Therefore,based on the full collection of literature and industrial data on animation industry and animation derivatives industry in China and Japan,this paper analyzes the development history and current situation of the two countries,the external macro environment of the two countries and the typical enterprise ratio of the two countries from the perspective of comparison between the two countries.In addition,based on the results of comparative analysis,the author puts forward some targeted Suggestions on the existing problems of Chinese animation and animation derivatives industry.Through the study in this paper,the comparison between the two countries found that the level of industrial development,the development of animation industry in both China and Japan both originated in Europe and the United States the introduction of the concept of animation,in the early development pace of the two countries,but in the 70 s after Japan's outstanding cartoonist emerge in endlessly,and the establishment of the whole animation environment greatly promoted the development of animation industry;There are obvious differences between the industrial models of China and Japan.Japan adopts the integrated operation model of animation works and animation derivatives,while China adopts the independent operation model of animation works and animation derivatives.In terms of macro environment,the Japanese government pays more attention to the protection of intellectual property rights of animation works and the establishment of training system for animation related talents than the Chinese government.The production technology of Chinese animation derivatives is the same as that of Japan in the low-end market,and there is an obvious gap in the high-end market.Chinese animation fans and animation derivative payment willingness have been increasing at a steady rate,while Japanese people,constrained by population growth,have maintained a stable state of two-dimensional population.On the enterprise level,the biggest difference between Chinese animation companies represented by bilibili and Japanese companies represented by BandaiNamco in terms of animation derivatives lies in their different operation modes of source IP.Due to the lack of sufficient research and development capacity of animation IP,Chinese enterprises mainly introduce IP from Japan or Europe and the United States to make derivatives of IP,while Japanese enterprises will invest a lot of money in the development of animation IP,and regard self-owned IP as the core of the development strategy of animation derivatives.The main body of this paper includes six chapters: the first chapter introduces the domestic and foreign research status,research background and purpose,research methods,research ideas,research innovation;The second chapter introduces the concept of animation derivatives industry and points out that animation derivatives can be divided into economic value,practical value and cultural value according to the value of the product.The third chapter introduces the development of animation derivative industry,and analyzes the industrial mode and current situation of animation derivative industry in China and Japan.The forth chapteruses PEST model to introduce the differences between the macro environment of animation derivatives industry in China and the United States from four aspects of politics,economy,society and technology.The fifth chapter mainly compares the business models of representative enterprises of China and Japan,whichare bilibili and BandaiNamco,and concludes that the biggest difference between the two countries lies in their ability to create and control the IP of animation works.The sixth chapter is based on the analysis of the above gives targeted and forward-looking recommendations and conclusions.