On The Value Of Materials And Crafts Of Contemporary Book Design

Materials and crafts are the implementation stage on the process of book design. It is a crucial stage, in terms of its decisive factor of embodying the function and of the book. While in the excessive modern division of design flow, in the conservative thoughts of design practice, people always emphasize the value of book design on the typographic design, cover design and layout design and exclude the materials and craftsmanship choosing because of their technique aspects in the whole design process. In fact, various materials and diverse crafts will bring a fresh perspective of book design, for they contribute to the color, texture, format and the whole visual impression of the book. Material and crafts choosing is a pivotal approach in modern book design, which can even be incorporated with conceptual ideas and experimental design practice.The paper explores the meaning of material and crafts choosing in modern book design on relevant topics. The paper features case studies to reveal the importance of material and crafts choosing in book design. The author also hopes the paper will bring some inspiration to the design profession and offer useful experience to the later teaching practice.