From Vision To Tactility

Based on the theory of five senses proposed by the prominent book designer Mr. Pu Kangping, this thesis discusses the effects on book design from sense of sight to sense of touch, and from material to craft. The theory of five senses points out that a book may influence our senses of sight, hearing, touch, taste and smell, it focuses upon the overall impression of the book, which is not simply our first impression on the book, but also the sense of touch when picking it up. Senses of sight and touch can not be simply presented through colors and shapes, and only the perfect combination between material, craft and content can meet the need and bring us diversified aesthetic sensibility.This thesis analyzes the major book materials and crafts in different ages, describes the intimate relationship between material and craft on the basis of the evolution and pattern development of book design concept and book material, and it respectively throws light on the influence and expression of material and craft on the sense of beauty presented in book design.In the process of book binding design, material and craft are the key links in realizing book products, and they directly affect the quality of the final book product. Every material and craft has its own physical characteristics; they can bring us different aesthetic sensibility which is extended from sense of sight to touch. Thus, this thesis emphasizes on analyzing their respective expression of aesthetic sensibility. In modern design, material and craft can be the extension of book contents; they contain the author's ideology and lift up the connotation of book language. So, to fully search for their design value is one of the effective ways of arousing the readers'echo. This thesis reveals the important value of material and craft on modern book design creation based on the discussion and sample analysis, and then it discusses some possible design methods. Appropriately using design language is to deeply investigate the design contents and to proficiently master the properties of material and craft. We are supposed to be good at studying the aesthetic sensibility of material and craft according to the connotation of the book, and thus bring beauty to the readers from sense of sight to touch.