| Staple package is a product brought by the merchandise circulation. With the development of world economy, staple package has witnessed its power in ensuring the value of the staples themselves, and in promoting other values attached as well. Its combined characteristics of tangibility, sensibility and rationality have won to it great attention from consumers, and enabled it to communicate commodities to consumers. This paper begins from a general review of the history of staple package with emphasis placed on its typical "commercial" , proceeds with an analysis of the current situation of staple package in terms of new container receptacle, new material and new vision, and ultimately with consideration of various factors, like individuality, customs of a nation and requirements from minority, puts forward the future trend of staple package: aesthetically tasteful, functionally accessible, and green environmental protection , etc. "A good beginning really matters, but timely changes count no less" . As originality is the vital force, the pursuit of new breakthroughs is the key to following the trend of staple package designing. In the era of fast distribution, packaging empowers designing to assume a new responsibility to demonstrate the artistic and technological beauty, as well as to promote the values attached to the merchandise. |