A Cultural Research Of Network Song

Network song is a kind of cultural phenomena,which appears in the popular consumer society of China with the development of network technology.It indicates a series of characters of popular culture and network culture in China.Research on network song as a kind of cultural phenomena has found out that network song appeared under the background of the depression of traditional musical market.Kinds of factors including media,financial profit,star dream and fun mind give a driving impulse to the development of network song.Comparing with the traditional song, network song presents many characters including the change of the identity of the singer,the DIY in the manner of making and broadcasting songs and the changes of the characters of the text of network song.Through analyzing the cultural factors resulting in these characters,it is found that network song indicates the contradiction in producing popular culture under the context of the network in China.On the one hand,network song as a kind of sub-culture constructs unique cultural room as the root of network song,which brings vitality and enriches Chinese popular culture.On the other hand,the spirit of sub-culture is incorporated by cultural and commercial force which comes from the dominant culture.So it turns into a kind of sub-cultural capital and degenerates into a kind of postmodern sign.There is no doubt that network song has brought a fresh kind of grassroots spirit which enriches Chinese popular culture.We should have an open mind and recognize its existence,but not completely agree.To discuss and research the way of the network song should be the principal topic.It is significative to the farther research on popular culture under the context of network in China.