| Around the 1980 s,digital image technology appeared and applied to the daily life of the public;since the popularization of the Internet in the 90 s,the world is inevitably involved in the flood of the digital era,and digital images fill people’s lives,and continue to develop and evolve in an increasingly rich form.As one of the important activities of popular culture,photography has gradually changed from the traditional mechanical form to the full digital operation,and digital image has also become a common cultural content in public life.In fact,the process of making,sharing and disseminating digital images is the deep practice of mass culture.Compared with other popular categories of mass culture,such as music and literature,digital image practice is more prominent in the technical means of media communication,more intuitive in the evolution of the era of mass aesthetics,and more likely to trigger the agglomeration effect and form the digital mania of entertaining people and themselves Happy wave.Therefore,this paper will present the cultural characteristics of digital image one by one from the three dimensions of media expression,aesthetic presentation and Carnival reflection.It not only includes the carding of the history of digital image,the discussion of media technology,but also involves the analysis of the aesthetics of mass life and the thinking of carnival culture of consumer society.It makes a more comprehensive view of the role of digital image in the current era and society,which has a certain sense of the times and innovation. |