Chinese Modern Visual Design In The Context Of Globalization

As a component of culture, the design relying on the outstanding culture has more profound connotation and stronger vitality. This essay dicusses how to construct own design discourse in the context of globalization. Meanwhile, based on the theory of"Harmony"representinging the essence of Chinese traditional culture, Chinese modern design should be in the mergence and absorbability of other excellent culture around the world and Chinese traditional culture.Threreby, not only can it possess distinguishing national feature of modern visual design but also bring out the internationalizing visual language.