Study On The Application Of Metaphor In Everyday Products

"Metaphor," which is a rhetorical approach, but in the design field, as a metaphor design practices in the design is widely used. Metaphor is a manner which old experiences are used to substitute new experiences. A good design can make users recall more similar memories and emotions by right of their old experience.The purpose of this research is to explore the method of metaphorical in daily supplies and the direction of metaphorical in product design. In order to grasp the nature of metaphor when it is applied to product design. First, start at the research of relative theories of metaphor, such as simple identifications of form, origin, important processes of development. Then, this thesis selects daily supplies, which is a special kind of product closely linked to people's daily life. Explore a metaphor for daily supplies design approach. Through the survey form, this research explores the consumers' recognition toward the products favored in daily supplies. Through analytical result, we realize that the design characteristic of popular products is to use compound techniques, more concrete modeling, adding behavior and action metaphorical application. Based on above, we construct metaphorical product design model, expect to suggest the direction for the designers to manage daily supplies design.