Discussion On Humanity Design Of Children's Products Packaging

Design is continuously developed with the progress of the times and changed with the human different material and spiritual demands at the different stages. The packaging design in the 21st century will be human-oriented and review, reconstruct, redefine and rename the civilized products with more humanized meanings according to the people's demands for mind, emotion, personality and functions. The humanized design concept, in essence, is human-oriented to carry out the design thinking when the design problems are considered.The four principles, that is, safety, applicability, environmental protection and education of aesthetics and cognition shall be insisted in for the humanized design of children's products packaging. Safety refers to that the packaging materials and external packaging structure are safe and they are safe in the process of opening and use. Applicability refers to that they are convenient and comfortable to use. The environmental protection refers to that the packaging materials are green and environment-friendly and the waste of materials is avoided. The education of aesthetics and cognition refers to that they conform to the children's aesthetics and teaching is represented in entertainment. The author thinks that the task of a children's products packaging designer is to rationally use some packaging elements such as shape, color, graph and materials, etc., fully consider the children's physiological and psychological demands in the process of design, create the products packaging suitable to the care for the children's bodies and emotion, let the children meticulously cared for in all the details of the packaging and transform the care for the children's physiology into the psychological inspiration. The packaging structure shall be designed with the novel shape, transparent structure, convenient sealing and opening. The packaging graph shall be designed to conform to the children's psychology and accurately transmit the commodity information, with the brief and clear representation means. The packaging color shall be designed to conform to the children's psychology, with the novel and unique color. Attention shall be paid to the image color and associative perception. The packaging material shall be safe. The natural biological packaging materials shall be chosen, the excessive packaging shall be avoided and the"reduction of quantity"and"refilling"shall be advocated.It is pointed out in the paper that the final target of the humanized design of children's products is to realize the meticulous care for children, such a special group. We believe that the commodities in the market will become more and more humanized with the further understanding and care of humanity, further development of science and technology and transformation of the consumers'concepts and some beautiful values such as human freedom, equality, dignity, goodness and care, etc. will also be given full play and represented in the future.