Theory Discount And Culture Discount: Chinese Film Industry In Producer's Angle Of View

The very first film came into being on 28th December, 1895, when the brothers Lumiere projected motion pictures at public to earn nickels. Hence the commercial property of film was rooted deep at its birthday. The arguments on its nature of either commodity or artistry have lasted till the present since the 19th century. The article, however, attempts to illustrate the point that artistry itself is commercial. The notion of artistic commodity will help to maintain the survival and to flourish the innovation of films.Compared with film industry, other industries of common products enjoy mature and systematic industrial economics as theoretical basis. Colin Hoskins posted a term cultural discount in his work the Global Television and Film, which inspired the author to discuss about the theory discount occurring in the process of applying common industrial economics to film industry. Under the cost of some theory discount, the author believes in the feasibility of the application.The adoption of international financing and the application of modem marketing strategy means a lot to Chinese film producers. The producer is supposed to adopt various financing channels in accordance according to every film's investment volume, subject, and etc.. Market classification and corresponding producing lead to an abundant product system. This system will bring promising future and produce ideal outcomes of Chinese films.